According to official statistics, COFCO’s Great Wall wine took the largest market share in 2008, which has been for years in a row.
The market share of the Great Wall wine reached 26.44% in 2008, exceeding the total of the second and third rivals. The Great Wall wine is the obvious best seller of its kind in China.
Affected by the economic crisis, China witnessed a sluggish wine sales increase in 2008 on the whole. However, through focusing on brands with the best comparative advantages and targeting them at the high end market, the Great Wall wine managed to make a better sales record which proved its good brand image and great competitiveness once again.
The statistics are based on monthly and year end survey of wine sales of retail giants in 2008, covering almost all provinces, autonomous regions and municipalities directly under the central government.
